www.nrp.org is a site that reflects the idiosyncrasy of its business. The National Pubic Radio home page, a digital version of a front-page newspaper layout, gives the audience an overlook of the news and other interest this public service provides. This information is shown in different categories easily found in its navigation bar: Home, News, Arts & life, Music, Programs, Listen, Hourly News, and Podcasts. All of them located on the top for easy access. This site also keeps consistency throughout its pages by using a grid system that is established mainly of three columns divided by the hierarchy of the headlines and the quality photography. This application breaks down the page in different blocks enhanced with multimedia elements such as slide shows and clean illustration designs. At the bottom of the page there is a summary of the other pages with quotes and attractive links that persuade the viewer to continue exploring the unlimited source of information and cool audio archives. The color application is mostly black and white, which is reminiscent of a newspaper, perhaps to with identify with it’s demographic. There is not a clear use of contrast on the layout except for the music page. Colors are more predominant and images overpower the whole design, however this is done with subtlety.
